Take note: Snap’s promoting methods only publish audience gender data for “feminine” and “male” end users, but the figures posted for these demographics don’t generally incorporate nearly the full person figure, so percentages revealed below may not sum to one hundred pc.
Go world wide: see how Hong Kong’s present “point out of digital” compares with connectivity in other countries by looking through our flagship Digital 2024 Global Overview Report, which includes hundreds of slides of world digital data, and our in-depth Investigation of what these quantities might signify for you.
Even so the obvious distortions that often look in X’s inferred gender data can be due in large part towards the higher amount of “non-human” accounts that attribute in X’s Energetic consumer data (e.
Having said that, be sure to Observe which the figures revealed in X’s preparing equipment seem like liable to substantial fluctuation – even in excess of short periods of time – and these anomalies may well effect the dependability and representativeness of this change data.
To learn more about these alterations, make sure you see this information, and also our comprehensive notes on data.
The amount of social networking users in Hong Kong at the start of 2024 was akin to 86.2 % of the full populace, but it’s imperative that you strain that social websites users may not symbolize exceptional folks (see our in-depth notes on data to learn why).
Having said that, note that LinkedIn’s advertising equipment publish audience access data depending on full registered customers, rather than the monthly active people that sort The premise in the advertisement achieve figures posted by most other social websites platforms.
As a result, the newest printed figures for Online use invariably under-stand for actuality, and actual adoption and growth may be better when compared to the figures demonstrated here advise. Make sure you see our extensive notes on data for additional specifics.
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Take note: Google’s advertising assets only publish audience gender data for “feminine” and “male” users.
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The corporate’s routinely revised figures suggest that Instagram’s ad arrive at in Hong Kong was akin to forty nine.4 per cent of the full population Firstly from the yr.
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This contrasts with the gender data available during the advertising and marketing tools of platforms like Facebook, which depends over the gender that users on their own enter in their particular profile.